Home LinkedIn Profile Optimisation
01 · Presence

A profile that works
before you say a word.

Decision-makers scan LinkedIn in under 8 seconds. Your profile needs to stop them, speak to them, and make them reach out — without you being in the room.

8
seconds. That's how long a decision-maker spends on your profile before moving on.
40%
more opportunities for users with complete, keyword-optimised LinkedIn profiles.
70%
of hiring managers check LinkedIn before responding to a job application.
22
years working inside the industries your profile needs to speak to. Not from the outside.

Six parts of your profile.
All of them matter.

01

Headline

Not your job title. A positioned statement that tells the right people exactly why they should keep reading — and surfaces you in the right searches.

02

About section

Your story, written in your voice. Buyer-first. Opens with the problem you solve, not where you worked. Ends with a clear reason to reach out.

03

Experience section

Achievement-led. Results over responsibilities. Every role rewritten to show what you delivered, not just what you were given to do.

04

Keyword strategy

LinkedIn's algorithm ranks profiles. Recruiters filter by keywords. We identify the terms your target audience actually searches and build them naturally into your profile.

05

Skills and endorsements

Curated to match your positioning — not a list of everything you've ever touched. The right skills in the right order for the right audience.

06

Profile completeness audit

Banner, photo guidance, featured section, contact settings, URL customisation. Every element that tells LinkedIn — and the people searching it — that you're serious.

Three options.
One outcome.

BE FOUND
Essential
The core elements that determine whether the right people find you at all.
$ 85
  • Headline rewrite — keyword-positioned
  • About section rewrite — buyer-first narrative
  • Keyword strategy document
  • Skills section audit and recommendations
  • Profile completeness checklist
  • Delivery in 3 business days
BE HEARD
Authority
For professionals building long-term visibility — profile, strategy, and a 30-minute session to align it all.
$ 185
  • Everything in BE VISIBLE
  • 30-minute strategy session (video call)
  • LinkedIn content strategy brief
  • Audience and positioning document
  • Two rounds of revisions included
  • Delivery in 5 business days

Simple.
No back-and-forth.

You send me what you have. I do the work. You receive copy that's ready to paste — with a short explanation of every decision I made and why.

No lengthy intake forms. No endless approval loops. Professional output, delivered.

01

Book your free 30-minute session

We meet (or exchange emails if you prefer). I learn about your role, your goals, and who you need to reach. No obligation — this session has value regardless of whether you proceed.

02

You send your current profile

A link to your LinkedIn profile is all I need to start. I'll come back with questions if anything is unclear. You don't need to prepare a brief.

03

I write — you review

I deliver fully written copy for every section, ready to paste directly into LinkedIn. Each element comes with a short note explaining the positioning decision behind it.

04

You go live

Paste, publish, and watch your profile views change. Most clients see a measurable difference in profile views within the first two weeks.

The gap between what you have achieved and what the world sees — that's the problem Anchor exists to close.

CELTA-Certified

Pass B — Cambridge Assessment English. The credential that ensures every word is chosen for precision and clarity, not just impact.

22 Years Inside Industry

Not a copywriter observing from the outside. Someone who has been in the meetings, read the profiles, and knows what decision-makers actually look for.

Postgraduate-Qualified

PGDip Business Administration — NMU 2019. The business context behind every word we write.

What people
usually ask.

If your question isn't here, send it to alistair@anchoryourpresence.com and I'll reply within one business day.

Ask a question
How long does the process take?
Most packages are delivered within 3 business days of receiving your current profile. The Authority (BE HEARD) package, which includes a strategy call, takes up to 5 business days. Urgent turnaround is available — contact me to discuss.
Do I need to write anything myself?
No. Send me your current LinkedIn profile URL and answer a few short questions about your goals and target audience. I do the rest. You'll receive copy that's ready to paste — no drafts for you to rewrite.
What if I don't like what you write?
Every package includes at least one round of revisions. I explain the reasoning behind every decision, so if something doesn't feel right, we can discuss it and I'll revise. The goal is copy you're confident to publish — not copy I think sounds clever.
Does this work for all industries?
Yes. LinkedIn's positioning principles apply across industries. My background is deepest in logistics, supply chain, and professional services — but the frameworks that make a profile visible and compelling are universal. If you're a working professional who needs to be found, this works for you.
How do I pay?
After your free 30-minute session, I'll send a simple invoice via email. Payment is required before work begins. I accept bank transfer and PayPal. No hidden fees — the package price is the total price.
Can I order directly without the free session?
Yes. Email me directly with your chosen package and your LinkedIn profile URL. The free session is an offer, not a requirement. Some clients prefer to get straight to it — that's fine.

The profile you have
isn't the one you deserve.

Fill in the form and I'll be in touch within one business day. No obligation — if you have questions before committing, ask them here.

Free 30-minute session includes:
An honest audit of your LinkedIn profile
The single biggest change that will improve your visibility
A clear next step — with or without Anchor

I respond within one business day. Your information is never shared with third parties.

Enquiry received.

Thank you — I'll be in touch within one business day.

Not ready to commit yet?

That's a reasonable place to be. Two free ways to see how positioning works before you spend anything:

Also offered: LinkedIn content writing  ·  CV writing